"So, when you take photos, do you shoot in RAW format?"OK, so he didn't actually say that last line, but he was thinking it. He did say that he wasn't ready for RAW yet—which might be what you thought when you saw the title of this post. Maybe "RAW" sounds intimidating. I googled "raw" and the top hit was for pro wrestling, so maybe there's some kind of psychological transference happening, I don't know. But I do know that people tend to think it's for pros and therefore must be more difficult. Well, it's not. In fact, it's easier and way better.
"Yes."
"But you do RAW with embedded jpgs, right?"
"No."
"You don't even do jpgs?"
"No. Just RAW. I used to do RAW+jpg, but I stopped doing that years ago."
"RAW with no jpg? Are you kidding me? You are crazy, man. Do you have some kind of death wish?"
I don't care what this naysayer writes in his way longer and more technical post, RAW is not just for people who want to spend all kinds of time manipulating photos and JPG is not the same quality as RAW. The purpose of my post is not to give you technical data in some equally long post, but just to demystify RAW and show you how great it is to use.
"But wait!" you say, "My camera doesn't even shoot RAW!"
OK. Maybe it doesn't, but your next camera will (or should). I googled "point and shoot digital raw" and got an impressive list of reasonably priced consumer cameras (from less than $300) that have raw capabilities. This is obviously not a pro-only feature.
But I heard that jpg photos look better than RAW! You did? Really? Or am I just putting words into your mouth so I can give the following brief explanation/disclaimer: What a jpg does is it lets your camera make all the decisions (like contrast, white balance, sharpening, etc.) in-camera, whereas RAW lets you make those decisions once you've loaded the files onto your computer. What that means is that jpg files have the at-first-glance headstart. But trust me, the trade-off is not worth it.
But I don't own Photoshop!
You don't need it. If your camera shoots RAW then it also comes with some sort of RAW processing software. Or you can use Aperture (I do) or Lightroom (same diff), either of which is not cheap, but cheaper than Photoshop and well worth the investment. I do loads of retouching in Aperture without ever opening Photoshop.
Really, now it's time to stop objecting so I can finish this post and do something important like watch a movie (the Netflix sleeve says "Hell hath no fury like an asthmatic nerd scorned in this scary British teen horror" What's not to like?)
Here's the recent real-life example that led me to proclaim my love for RAW files out loud and then decide to write this post (more effective and less dangerous than yelling from my rooftop).
One more quick disclaimer: What you see on your monitor and what I see on mine may not be the same, but hopefully this will make the point anyway.

In Aperture, there is an "inspector panel" that lets you see various settings. Even the processing software that comes with your (raw-capable) camera will have something similar.

Two basic adjustments that immediate improve the photo are to change the "temperature" (make it "warmer" or "cooler") and the exposure (in this case, make it way darker).

1. I slid the temp over more toward yellow to warm it up a bit
2. I slid the exposure down almost as far as it would go
3. I slid the "recovery" up about halfway (I couldn't resist. It just brings the whitest parts down a little more).
And voilĂ !

For the sake of comparison, I took the initial image as a jpg and opened it in Photoshop to do some corrections using blending modes and curves adjustments—see, already more complicated. What I got was a more contrasty image that is just going to get worse the more it's worked on:

Let's take a closer look...
Here's a close-up of the corrected jpg image:


Here's a close-up of the corrected JPG:

It still looks really blown out, even though the bottom half of the image has plenty of dark shadows.
Here's the same section in the RAW corrected version:

If I can go from this...

